Even though Web Marketing hasn’t
earned its fair share of recognition among the traditional
and family held businesses, it has gained a lot of interest in the
marketing world and people are recognizing its potential.
One of the best part about being a web marketer is that any body can
be one. You just need to have a presence on the Internet and you must
have an opinion. Most of the bloggers start with promoting their own
blogs and learn the tricks of how to promote through different
channels on the web.
Thanks to the numerous social media
channels that exist today, web marketing has become easier than ever.
Instead of sending thousands of mails to various people, you can just
leave an update in your social network which can be seen by thousand
of people. Of course the rate of convergence depends on how
influential you are in the social media world. If you don't play your
cards well, you might just get labeled as a spammer with absolutely
zero convergence.
Here are a few things you can do to
make yourself heard in social media space:
Listen and Engage
Social Media is all about
conversations. Unlike traditional media, social media encourages
people to talk rather than just listen. You can not expect people to
just listen to your monologue unless you are Britney Spears or Bill
Gates. So so listen to people and talk to them. You can keep it
completely professional or personal based on your preference. Also
make sure that the conversations directed at you never go unattended
Know what you are talking
Unless you are interested in just
having conversation about mundane events like what you had for
breakfast, you need to be an expert on something. If you promote a
tech product, make sure you know it in and out. A fair knowledge of
competition and market would be added advantage. On the other hand
absolutely no knowledge about the product would make you loose your
audience.
Targeted Network
Though it does help to have a huge
network, it can be completely useless if it has no interest in what
you sell. Your network must have a good number of target audience.
Also make sure to increase your network at a healthy pace. The better
the quality of your network, the higher are your chances of
conversion. Networking sites such as Twitter are dominated by
spammers and bots who do not add any value but only add noise in your
stream.
Social Profile Management
Manage your profiles well and try
keeping it consistent over various networks. In the Social Media word
people know you by your profile name and then it becomes important
that you have the same profile name across platforms. It is also
important to manage your profiles well. Your profile should be kept
up to date, clean (free of spammers). One of the most important part
of your profile is your picture/image. You should come across as
human and not a bot and not having an image is a complete no no.
Be Regular and Responsive
Social Media is all about being
regular. You have to be in the network regularly for your network to
notice you. If you don’t update for a long time, you tend to get
lost in the crowd. Since social media is about real time, it is very
important to be responsive. Since something that needs your immediate
attention may loose its relevance 'cause of the real time effect. Social
Media site like Twitter is known for the viral effect. One bad word
can completely kill a brand if necessary action is not taken
immediately.
