Showing posts with label Targeted. Show all posts
Showing posts with label Targeted. Show all posts

7.9.12

How to Get a Lot of Friends in Facebook

A Facebook account is no good without friends to connect with. While you don't need thousands of friends, the truth is, Facebook is more enjoyable and more useful when you have good friends there. Among some of the reasons you'd want more friends are:
More fiends means greater interactionMore friends means more funMore friends means better chances of finding people you look forIf you want to make new friends in real life, you can start with your friends listFor Pages, more friends or followers and greater popularityFor some people, more Facebook friends makes them feel better about themselves

Engage in conversations

What's the use of a friend who never interacts with you on Facebook? Be more active on the site. Post comments on other people's statuses, photos and whatever they share. And say more than just "Nice" or "Cool." Start a conversation. Your friends' friends will usually be able to see your comments, thus opening the way for making new acquaintances.

Search for people

Take advantage of the Facebook friend finder and search tool to look for people you know who may be on the site. You can tell Facebook to import your address book from a Web-based mail or an email client. Facebook will search those lists for you. You can send a friend request to those who already are on Facebook, and if not, you can send them invitations instead.

Send friend requests

Don't be shy about making friend requests. Decide if you really want to be friends with someone, and send the request. The worst that could happen is nothing. And don't take it personally if they don't add you. Some people are choosy about who they friend at the site, and you should be too.

Improve the quality of your page

If you have a Facebook fan page, make it better. And if you don't have one yet, why not make one? A fan page is yet another way to interact with people who share an interest in what you do. Make a page for your website or business, for example. You can meet many new friends that way.

Create an interesting profile

Your profile is the first thing people see about you on Facebook (unless it's through some comment you posted). Make your profile interesting to new viewers. Share a few things with the public(that is, either "everyone" or "friends of friends) so even non-friends can see. Based on your profile, they will learn some things about you and may want to become friends.

Join groups, networks or events

These are great for meeting people with similar interests as yours. Friendships are easier to start when you know you share a passion together. Think of your favorite hobbies and activities and find a group or network to join.

Don't forget that with friends, it's quality that counts and not quantity. Go out and make friends. But choose only those you really want to connect with. If you think of friendships as just statistics, you're going about it wrong. If you get a Facebook account, make it about real connections. Ideally, your Facebook friend should be buddies in real life too. Learn more social networking tips at Blog Lady.

3.8.12

Internet Marketing - Get Started

If you have never thought about Internet Marketing before, it can seem very strange and difficult. The truth is that if you can offer a good quality product and are prepared to learn you have as much a chance as anyone at success. It is of first importance to realise that you will need to remain focused and that there is some hard work ahead. First you need to master the fundamentals of Marketing on the Internet. Here are a few tips that will help you get started.

1. Create a good website. Your personal preference may be websites that have a lot of graphics, but the best professional websites look clean and simple. Make your site easy for people to use, which means that it should have an adequate search and navigation capability as well as prominent buttons. If you don't have a good site to start with, it is going to be an uphill battle. Your site is your offline shop. Who wants to buy from a shop where it's hard to find what they're looking for?

2. Tell people your story. Everyone loves a good story. That's why books and movies sell so well. That's why Olympic athletes have little vignettes written about them. People love to know where others come from. Make sure you have a great "about us" section on your website. Even more than that, try hard to create a consistent brand that expresses who you are and what you want people to know about you and your product. If you can do this you are more likely to succeed.

3. Start a blog. A blog is a very simple thing and you can actually start one today. Just create a post that talks about how you like to help people. Do not go straight into a sales pitch. First you need to establish a presence. Join and participate in forums related to your niche so that you learn what questions people are asking and what sort of product they are looking for. Address your posts to them and their problems and then outline how you and your product can help them solve their problem. A blog helps you interact with people and it can also help you become seen as an expert in your field. That will translate into more site visits and more customers. Just be sure to update your blog regularly or people will think it is "dead" and stop visiting.

4. How are your finances? Does your budget allow you to consider hiring professional help? Think carefully about this because, unless you have the skills, it may pay you to have your website designed for you. Even after learning from this article, you may still be reluctant to get involved in internet marketing. One solution may be to take a look at membership sites that offer training and ongoing advice. Some offer a free or low cost trial period so you have the chance to evaluate them before any commitment. The advantage of this is that you can resign your membership at any time so it may make sense to do so as soon as you feel confident enough to go forward on your own. Forums are good places to look for such services as many participants will probably have faced the same problems you have now.

5. Be patient. It can be hard to realize that even though the Internet seems to move very fast, marketing efforts take some time to be effective. Stay focussed, remain committed and keep working. This is not an overnight project and the learning curve is steep. This is like any other business in that it is simply not realistic to imagine that success will come without serious effort. Once you have mastered the basic skills you will be well on the way to achieving your goals.

Now that you have taken the time to read the article, you should have a few ideas about the actions you need to take to really get your Internet Marketing plans under way. Take it step by step and stick with it, and you will soon begin to see your marketing efforts pay off.

18.6.12

Useful Tips for a Successful Online Marketing

Personalized Email Communication:

Creating a steady flow of email communication for customers is not a new concept. However, how many email campaigns do you send out that are segmented based on purchasing habits or preferences? Say that you have studied the data relating to your current customers and have identified approximately 5 profiles or personas. Based on customer information find the persona that best fits each customer. Then create an email drip campaign for each customer segment with different content based on need. Keep in mind that the subject line, internal content, and calls to action within the email should be personalized based on customer segment.

Create A Stellar FAQ Page

Creating readily available and easy to find information is Customer Service 101. It does not matter if you are B2B, B2C, technology, retail, or any other type of company; your customers will have questions. A Frequently Asked Questions page on your website, social profiles, or other web destinations should be updated on a regular basis to include new questions or comments. FAQ’s are also an additional opportunity to optimize content for improved visibility online. It is important to remain consistent with your answers, provide a clean and easy to read page, and update or remove items that may no longer apply. If you sell multiple products you may want to consider creating additional pages for each product. Also, if you sell a product or service that requires assembly or setup you may want to provide instructional videos for your customers.


Social Networking Channels = Customer Service Opportunity:

Last week we shared the example of JetBlue’s customer focused approach on Twitter. While Twitter may not be a customer solution for all marketers there is an opportunity to utilize your existing social media channels as a way of providing additional customer service for your customers. Customer service does not only include answering questions or dealing with problems it could also include: sharing useful articles or information, notifying customers of upcoming promotions, or reaching out to customers that are inactive. Consideration must also be paid to the time of day that your customers are most likely to spend their time online. There are tools available like Timely, Buffer or Hootsuite which enable you to schedule your Twitter communications during a particular time of day for the highest impact.

Create Content Based on Customer Need

If planned for and organized appropriately, content creation can be executed efficiently and successfully. A successful content strategy will focus on the needs, pain points, and triggers of your customers. There are many ways to identify what those needs are including: customer surveys, research, and creation of customer personas based on buying habits. Implementing a well thought out and concise customer survey can give you additional insight into what makes your customers tick. A survey is also a great opportunity to crowdsource content from your customers for your customers. Who better qualified to tell you what they want to read about than those who are purchasing your products or services?

Turn Customers Into Brand Advocates:

It is extremely important that you tap into your existing customer base to find individuals or organizations who are willing to advocate on your behalf. You could ask customers for: written or video testimonials, permission to use them as references, or employ them as a brand advocate to share information with their networks. As user generated content becomes increasingly popular and credible, keeping your customers happy will continue to become even more essential.

29.12.11

Marketing Videos - Types

There are essentially four types of videos for marketing your online business, product, service or yourself. It's easy to learn how to make a video with clips with Amazing Sales Videos. Each type has advantages for your video marketing strategy, but some can be prohibitively expensive while others may look cheap and be ineffective. The following is a quick and easy description of the four types of videos for marketing your online business.

Broadcast Quality Video

A broadcast quality video is a high quality product which could be placed on network television. The production of such a video will usually entail the use of script writers, a producer, a director, and a cast of actors. The end product is usually very impressive but the cost of such a production can be frightening, ranging from $40,000 to $250,000.

Web Quality Video

Web-quality videos for marketing would be similar to broadcast quality in style, however; this is a product in which much of the production is your responsibility, usually requiring you to provide script, imagery, and voice.

The end result might be a bit less polished, but the cost of such a production may be more in line with your budget, usually about $1000 per minute of finished video product. However, the cost in time to you and your staff may be more than you are willing to pay, as you try to generate a quality script and voice. Plus, are you and your staff actors or business professionals?

Do-it-yourself Video

Do-it-yourself video production sites can greatly reduce the cost of using videos for marketing and can be found all over the internet these days. These are basically impersonal slideshow production sites, where you supply all imagery and text. A computer program then plugs your input into a video template with some music.

Many of these services are free of charge, as an inducement to purchasing higher quality, and higher priced, video production services. The major drawback here is, of course, a generic look without compelling personal engagement with your prospect, as well as the name of the site you used being featured in your video, detracting from your message.

Professional Slideshow Video Production

Similar in style to the do-it-yourself production sites, but with professional input and feedback from an actual human being, a professional slideshow video production will offer customized background templates and music scores into which your imagery and text is placed. With this type of video production, you are able to create a much more polished video slideshow in which to promote your product or service.

This type of video also allows for a uniquely tailored approach to your presentation which is targeted to your market, as well as the ability to re-purpose, or re-use, text and imagery already available to you. Further, you own the product, with no promotional material form the production company included in your video.

The cost for such a service is much more reasonable than full production video sites, ranging from about $30 to $150 depending on the length of your video slideshow. Also, professional text production, script writing, and voice-over services may be provided at an additional cost.

For the online marketer, local business, small business owner or entrepreneur, professional slideshow video production tends to be the most cost-effective means for taking the plunge into videos for marketing. Another great idea is learning how to make a video with clips. The use of these services offers professional quality, as well as professional feedback and input into your video marketing strategy, while at the same time helping you to greatly reduce your promotional video cost.

5.12.11

Why Use E-Mail Marketing?

E-mail is one of the most effective vehicles of marketing, offering great opportunities for businesses, such as:

1. It's cheap

E-mailing is the most cost-effective way, accessible to business today to do marketing,. There are major economies, no production or printing costs. There are self-service solutions to help you save on the cost of e-mail marketing service providers.

2. No limit to reaching your prospects

The media is limited to certain regions, while e-mail recipients can be reached anywhere in the world.

3. Immediacy

With the buttons "call to action" included in the e-mail messages, people are invited to perform a specific task or tasks in favor of your objectives. The words that bear the "Call to Action" offer a specific task to your audience, such as: visit, call, download, play, forward. Readers are invited to take immediate action, which increases conversion rates.

4. Ability to target the public

With e-mail marketing, you can exclude some of your audience like people who will never become your customers and focus on those most likely to be interested in your products and / or services. Your response rate depends on the relevance of your offer to your prospect.

5. Consolidation of customer relationship

Among the best ways of consolidate the partnership with your buyers is to send them regular newsletters where you tell them of company activities, new services, promotions, or events... The newsletter is a wonderful way retain customers.

6. Personalization

People are more likely to spend their time reading something interesting. Seeing their name in the message or in the subject line, creates a sense of relevance and encourage them to read the message and take appropriate action.

7. Segmentation is possible!

You can segment your customers and adapt your message to the interests of each group, taking into account their age, gender, region and their buying behavior.

8. Measurable results

With e-mail marketing, you can track what happened after the mailing of a campaign: the ESP will provide you with data about the gents who opened your emails, who forwarded them to other correspondents, what links they clicked and which of them have unsubscribed. Tracking has an impressive value because it helps you improve your email marketing strategy.

9. Forwarding

Your prospects will tell others about your offer, by pressing the Forward button. If you use a link to forward your e-mail, you will know who sent the e-mail to other correspondents.

2.12.11

What Is CRM (Customer Relationship Management)?

CRM is short for Customer Relationship Management and is the strategy for managing communication and all interactions with your customers and prospects.

The main goal with having a good strategy for CRM is to be able to find and attract new customers as well as to retain a good relationship with your current customers to make sure they stay with you.

CRM describes the company's overall strategy towards how to manage all interactions with the customers so that measuring of how the strategy works. This means that it is important not only to measure but also to constantly question the strategy to make it more efficient.

CRM is not always as easy as it sounds. Some customers need more attention than others so it is important to categorize the customers into different areas. It is also important to understand that customers need different kind of attention in different phases of the relationship.

To help you with the customer relationship there is CRM Software. The CRM Software will help you to store information about the customer, categorize them in different areas and stages of what kind of relationship you have with the customer at the moment and remind you to perform different activities with the customer. All interactions with the customer should always be stored in the system even when you are trying to get hold of the customer but failed to do so.

Most users of the CRM Software are the sales people. Since they are usually very busy working with selling the products or services it is important that the CRM Software is intuitive and easy to use. It is also important to be able to easy follow up the interactions with flexible and good reports.

Some CRM Software also combine the sales software functionality but it is important to separate the two processes and understand that CRM and sales are different areas. Sales are about the sales process and to handle offers and follow up the sales more based on figures (more will be discussed in the article "What Is Sales") while CRM is more about the more soft sides of the relationship and the interactions.

To help you understand if your strategy is good a great tool is a customer survey. This will not only help you understand if you are treating the customers well but also understand what kind of additional services they prefer.

Some companies try to make the CRM quite complex. This might be good in theory since you are able to bring in as much information as possible. But, the complexity is to no use if the process and the tools are not followed and used by the employees. It is therefore important to think simplicity for the personnel first and then think about how to use this information the best way possible.

By setting up an easy process you will be able to transfer this to your CRM Software. Your employees are going to be able to easily use it and gladly fill in information. This information will be the base for all customers and also the foundation that you can improve and build on.

Creating a strategy for how to take care of your customers all the way from when they are leads throughout the whole customer life cycle is the difference between keeping customers and loosing customers. A company with a good CRM strategy that is constantly improved will improve the possibilities to succeed extremely much. This, combined with a good customer support, will make your company known for wanting to work WITH your customers, which is exactly what customers want.

Combined with a good and user friendly CRM Software you will almost have the perfect recipe for success. At least in making your customers feel comfortable with you.

23.11.11

Facebook Marketing: How to Succeed

Nowadays, there are tons of social networking websites available in the internet. Here, you will be able to keep in touch with your friends, find long lost relatives, and even make new friends. However, social networking isn't just what you can get from Facebook.


Because of its popularity, a lot of people are now taking advantage of Facebook as a website that they can use to market their business or their products and services.

There are quite a lot of social networking websites that you can join today. However, if you really want to join one of the best sites for marketing your products or services or really generate targeted traffic for your website, then Facebook is your best possible choice.


Facebook is considered by a lot of people as the best place to go to when it comes to marketing and networking. With over 62 million active subscribers, you will see that it will definitely have the potential in increasing your sales.


The great thing about Facebook is that it will be able to provide you with tools that can be used to effectively market your products and services. However, you need to know how to effectively use the tools in order for you to really fully take advantage of the website.


So, here are some tips that can help you use Facebook to market your products and services for free.


The first tip is that you need to make a great profile. With a great profile, you will be able to attract more people to view it. More viewers will mean more people will be able to know about the products or service you are offering. Try to use Facebook as part of your branding and try to include a photo of you. Also, include your contact information, your website address, work experience, personal interest and your education. Always remember that a complete profile is the best way to go in Facebook.


When you are already a member of Facebook, try adding friends. You have to remember that Facebook is a social networking website where you will need to make friends and build relationships. The more relationships you build in Facebook, the more effective your marketing efforts will be. The great thing about Facebook is that you will be able to see friends of your friends. By building an extensive network of friends, you will be able to boost your marketing efforts in no time at all.


You can also join groups or create your own group. In Facebook, there are different kinds of groups that you can join. You can try joining groups that have the similar interest such as yours. Or, you can try joining groups for coaches, wealth building and marketing experts. By joining or creating your own group in Facebook, you will be able to make hundreds of contacts that can help you in letting your business grow.


You may also want to syndicate your blog using RSS. In Facebook, it is possible for you to place your blog in your profile through RSS. With this feature, you will be able to let people read your blogs and boost your marketing efforts. With increased number of readers, you will get more leads which also mean more business.


These are just some of the things that you can do in Facebook to effectively market your website or your business. Through these tips, you will see that you will be able to increase traffic and get more businesses.

4.11.11

Five Steps To Become a Succesful Social Media Marketer


Even though Web Marketing hasn’t earned its fair share of recognition among the traditional and family held businesses, it has gained a lot of interest in the marketing world and people are recognizing its potential. One of the best part about being a web marketer is that any body can be one. You just need to have a presence on the Internet and you must have an opinion. Most of the bloggers start with promoting their own blogs and learn the tricks of how to promote through different channels on the web.

Thanks to the numerous social media channels that exist today, web marketing has become easier than ever. Instead of sending thousands of mails to various people, you can just leave an update in your social network which can be seen by thousand of people. Of course the rate of convergence depends on how influential you are in the social media world. If you don't play your cards well, you might just get labeled as a spammer with absolutely zero convergence.
Here are a few things you can do to make yourself heard in social media space:

Listen and Engage

Social Media is all about conversations. Unlike traditional media, social media encourages people to talk rather than just listen. You can not expect people to just listen to your monologue unless you are Britney Spears or Bill Gates. So so listen to people and talk to them. You can keep it completely professional or personal based on your preference. Also make sure that the conversations directed at you never go unattended

Know what you are talking

Unless you are interested in just having conversation about mundane events like what you had for breakfast, you need to be an expert on something. If you promote a tech product, make sure you know it in and out. A fair knowledge of competition and market would be added advantage. On the other hand absolutely no knowledge about the product would make you loose your audience.

Targeted Network

Though it does help to have a huge network, it can be completely useless if it has no interest in what you sell. Your network must have a good number of target audience. Also make sure to increase your network at a healthy pace. The better the quality of your network, the higher are your chances of conversion. Networking sites such as Twitter are dominated by spammers and bots who do not add any value but only add noise in your stream.

Social Profile Management

Manage your profiles well and try keeping it consistent over various networks. In the Social Media word people know you by your profile name and then it becomes important that you have the same profile name across platforms. It is also important to manage your profiles well. Your profile should be kept up to date, clean (free of spammers). One of the most important part of your profile is your picture/image. You should come across as human and not a bot and not having an image is a complete no no.

Be Regular and Responsive

Social Media is all about being regular. You have to be in the network regularly for your network to notice you. If you don’t update for a long time, you tend to get lost in the crowd. Since social media is about real time, it is very important to be responsive. Since something that needs your immediate attention may loose its relevance 'cause of the real time effect. Social Media site like Twitter is known for the viral effect. One bad word can completely kill a brand if necessary action is not taken immediately.

9.7.11

How To Use Targeted Internet Marketing To Increase Your Leads And Income By 300%

The targeted Internet marketing strategies I am about to share with you will not only drive massive traffic and leads to you, but you will join the top earners online by implementing them.


Let's start out by understanding what targeted Internet marketing is and how we can use our blog to rank on page one of Google for hundreds of keywords in less than 30 days.


Every niche has customers that are a certain age group, income level and other demographics that come into play.


One of the many reasons Google is the largest search engine in the world is because they understand that they need to give the most relevant information to the specific targeted market who is performing the search.


In turn there is a Hugh secret online that very few people understand and more importantly exactly how to tap into.


Google wants to supply each market and more importantly the searchers from that market with as much relevant information to that market as possible. If you were to understand Google algorithms you would know that one large factor that they place a lot of weight on is anchor tags, let's understand exactly why.


An anchor tag is simply a keyword text link to another blog post within your blog. When Google indexes your blog it is looking for many things including other links that will give Google a reason to rank you on page one for your keyword, they want that.


It goes without saying that if you have three links within each of your blog post and they are all within the same targeted market Google is going to love you, why?


Well there are many reasons but let's take a look at the main ones:


• If you have three other anchor tags in your blog post you just beat out 98% of the competition because Google will take each of those blog post and count them as four post in one


• Your word count is now for all four blog post not one


• Your relevancy is multiplied by four not one


• You just gave Google searchers four post and four times the word count all geared towards relevant content of the searchers request


Most people seem to think it takes years to build a significant income online, that could not be further from the truth especially when applying these strategies.


I will break this down in just a moment but the end result is that you keyword research four keywords within the same niche and create four blog post around those four keywords.


In turn, if you set your blog post up correctly, Google will not only rank you highly for your main keywords but for hundreds of other keywords within that niche, that is total niche domination and massive income from free leads.


Here are a few keys to success with this strategy. Be sure to interlink all your blog post. 
This must be done with three different keyword text links within each blog post.


Another words you will take each of the other three keywords and place them within a sentence of your blog post. Those keywords will be a link to that specific blog post. You will have three keyword text links within each blog post which interlinks them all together.


The strategies above are proven and highly effective when implemented into an overall marketing plan. If your true desire is to earn replacement type income you need to have the following within your business.


• A Daily blueprint of very specific strategies that you should implement including niche domination


• Simple training on setting up a blog for search engine optimization which takes very little time to do


• A professional marketing funnel


• Capture pages


• A very specific syndication strategy that will drive thousands of people to your blog