What Is Video Marketing and Why to Use It

Video marketing is the process of using videos to promote your products, services, or websites.

You've probably heard of the world's largest video website, YouTube.com

Online videos are HOT and are great for establishing expert status in your niche as well as connecting with your local customers.

Online video is steadily becoming the next biggest thing in Internet Marketing - if it isn't already. The same thing happened with TV commercials back in the day!

However, TV commercials are no where near as effective as online marketing methods anymore.

Here are 5 main benefits of online videos:

·        Help You Develop Expert Status
·        Help You Engage Website Visitors & Increases Conversions
·        Help You Increase Website Traffic
·        They Run on 24/7 on Auto-pilot
·        They Set You Apart from Your Competitors

Everyone is online... and most people spend a LOT of time watching videos while surfing the web.

In fact, approximately 50% of people who watch an online video will take action... whether it is to download a free report, click on your website link, subscribe to your newsletter, or whatever you want them to do.

Because of this, video marketing will help increase traffic to your website so you should get amazing results by combining the both them together.

If you don't have a website, do not worry... you can still utilize the power of online videos on increase business. But get this... Did you also know that approximately 12% of people who visit a website with videos will end up buying from that site?

This conversion rate is amazing compared to non-video website conversions!

So, why is video so powerful?

The answer is simply that online videos are quickly becoming the preferred method for taking in information online.
People would rather spend 1-3 minutes watching a video than taking 10-20 minutes reading text.

Not only that, but using video allows you to communicate the important points you want to get over to your target audience in very little time.

Another note about video is that not only can you place them on your website for your visitors to see, but you can also distribute them all over the Internet for maximum exposure!

Websites such as YouTube, Vimeo, and many others make it extremely easy for you to host and distribute your online videos.

Not only that, but your videos can be optimized to rank high in the search engines - giving your business immediate exposure to potential customers.

Imagine someone in your local area doing a Google search for your type of product or service... and then your video pops up.

Do you think they'll click on it? Yes!

Videos get much more attention than most forms of online media, which explains why it's a "must-have" if you really want to connect with your existing and potential customers.

Not only that, but videos easily "go viral," meaning they are shared by other viewers.

Studies show that approximately 90% of consumers who like an online video always share it with their friends.

Imagine how much extra exposure that will bring to your business - with no additional efforts on your part!

Online videos also make it easy to cross-sell your product or service. You are allowed to place a link and/or strong call to action at the end of your video, so you can sell even more.
There are several different styles of video that can be used and in order to really capitalize on them, you should try different versions.

Here's a short list to get your creative juices flowing:
Create a "Welcome" Message for Your Website - this will allow you to introduce yourself and your products/services to your website visitors. You can even do a tour of your business facilities to give your audience an "insider view" of your business. They will warm-up to you and start to feel like they already know you.
Create "How-To" Educational Videos - this will allow you to bond with your target audience by giving them valuable information that they can use.
Create "Interview-Style" Videos - this will allow your visitors to learn even more about you and your business. Use the interview to answer some of the questions that your potential market would have when it comes to your industry. You can have your staff interview you or you can interview your staff- whatever makes sense for your business.
Create "Commercial" Videos - this will allow you to sell your product or service online 24/7 on complete auto-pilot. Similar to TV commercials, online video commercials can be used to quickly promote your product or service.
Ask Your Satisfied Customers to Create Video Testimonials - this will allow you to easily provide "social proof" using the power of video. Showing live video coverage of one of your happy customers will boost your conversion rates.

Take Care of Your Laptop: Avoid Repairs

When a laptop is not properly taken care of, there are several things that can go wrong, leading you to need laptop repairs. By keeping a few tips in mind, you can properly take care of your new laptop. With proper care, you will not have to worry about losing all of your important documents or pictures. If you are going off to school, then you no doubt bought your laptop with the intentions that it would last you for all four years of school. Since most schools require you to have a laptop nowadays, keeping yours in top condition is important. If something does happen to your laptop, however, there are laptop repair options available. There are services that offer laptop repairs and screen repairs, as well, and many of these options are affordable.

If your laptop breaks down and you take it to where you bought it, chances are that they are going to try to talk you into purchasing a new one. On the other hand, if you take it to someone that knows how to repair laptops, this can save you a lot of hard earned money. There are, however, problems with laptops that are not easily fixed. Your first order of business is to protect your laptop as much as possible from actions that could cause it harm. For instance, keeping it in a laptop case is a very good idea when your computer is not in use. If the laptop gets dropped or something were to be dropped on it, then it is at least a bit more protected, especially if you have purchased a hard case for your laptop.

Many people nowadays purchase screen protectors for their cellphones, and these are even available for laptops. These are handy if you do not want to have to carry your laptop in a case all the time. This will at least protect your screen from damage. Also, if you are not using the computer, be sure to close the lid to avoid damage in that respect, as well.

It may not always be comfortable to sit behind a desk to write a paper or to take notes on your laptop, so many college students sit on their beds to do homework. While this may be more comfortable, it is very bad for your laptop as it needs air to breathe. If you prefer sitting on your bed to do your work, there are fans that you can purchase that will help keep your computer running cool so as not to overheat it. These fans are not bulky and they are powered by the power within your laptop.

It is always good to keep food and drinks away from your computer when you can. If you have access, it is also a good idea to install virus protection software, as well. If you normally use your laptop to watch videos or movies, chances are that you also eat around your laptop which can be devastating if something spills. Take the precaution to take care of your computer as best you can and it will last you for many years of great service. When you are ready for a new computer, you can take your old one to a place that will recycle laptops.

Take care of your laptop to avoid laptop repairs. When you are finished with your laptop, take it to a place that will recycle laptops.