There are several ways to promote your website. You can always get instant traffic by using pay-per-click advertising or email marketing, but they could be extremely expensive, especially for certain competitive niches. Getting traffic through organic search results in the major search engines is by far the most preferred method of traffic generation. Apart from being more effective, it is also one of the least expensive ways to get targeted traffic to your website.
For your website to get listed in the first page of Google and other major search engines, it needs to be well-optimized for visibility. Known as Search Engine Optimization or SEO, it is one of the important strategies to make your site rank well in search engines. SEO is implemented in two phases, known as on-page optimization and off-page optimization. Both these phases require technical skills and expert awareness of changes in search engine methodologies. A SEO company would be the most appropriate service to help you implement these technologies on your website.
On-page Optimization
On-page Optimization involves making changes to certain elements in your website's HTML code and content. Since these changes are implemented on the pages of the website, it is referred to as on-page Optimization. The process begins with keyword research to find out the main keywords or phrases that your website needs to be optimized for. Based on these keywords, the SEO company would then optimize the Title tags, images, URLs, and content of your website or blog to make the pages rank high for these search phrases. The On-page process is a fairly straightforward and quick process and an SEO company should be able to complete the process within a couple of days.
Off-page Optimization
Off-page Optimization involves changes made to other sites in order to acquire backlinks to your website. Google and other search engines value the quality and quantity of backlinks to your site from other websites around the world. A SEO company would be able to generate a huge number of quality backlinks to your website from several Web 2.0 properties using advanced link building strategies. Most of the links would be generated by article marketing, forum posting, blog commenting, video and press release distribution and a variety of innovative methods.
Off-page Optimization is a more involved and time-consuming process. Since search engines would not favor a site that has too many backlinks generated over a very short time span, a SEO company would often generate backlinks over a longer period of time. It is not uncommon for some services to extend the off-page optimization process to over six months for better results.
Using both on-page as well as off-page optimization techniques, a SEO company would be able to make your website rank well in the organic search results of the major search engines.
For your website to get listed in the first page of Google and other major search engines, it needs to be well-optimized for visibility. Known as Search Engine Optimization or SEO, it is one of the important strategies to make your site rank well in search engines. SEO is implemented in two phases, known as on-page optimization and off-page optimization. Both these phases require technical skills and expert awareness of changes in search engine methodologies. A SEO company would be the most appropriate service to help you implement these technologies on your website.
On-page Optimization
On-page Optimization involves making changes to certain elements in your website's HTML code and content. Since these changes are implemented on the pages of the website, it is referred to as on-page Optimization. The process begins with keyword research to find out the main keywords or phrases that your website needs to be optimized for. Based on these keywords, the SEO company would then optimize the Title tags, images, URLs, and content of your website or blog to make the pages rank high for these search phrases. The On-page process is a fairly straightforward and quick process and an SEO company should be able to complete the process within a couple of days.
Off-page Optimization
Off-page Optimization involves changes made to other sites in order to acquire backlinks to your website. Google and other search engines value the quality and quantity of backlinks to your site from other websites around the world. A SEO company would be able to generate a huge number of quality backlinks to your website from several Web 2.0 properties using advanced link building strategies. Most of the links would be generated by article marketing, forum posting, blog commenting, video and press release distribution and a variety of innovative methods.
Off-page Optimization is a more involved and time-consuming process. Since search engines would not favor a site that has too many backlinks generated over a very short time span, a SEO company would often generate backlinks over a longer period of time. It is not uncommon for some services to extend the off-page optimization process to over six months for better results.
Using both on-page as well as off-page optimization techniques, a SEO company would be able to make your website rank well in the organic search results of the major search engines.
