I'm often asked what exactly social bookmarks are, why they are important, and how they are beneficial for SEO. They are a great tool for search engine optimization, because it was never meant to become one. Social bookmarking's original purpose was to be able to save your bookmarked/favorite websites to a website, such as Digg or Del.icio.us, so you can access these bookmarks later from a different location.
The reason it has become a marketing strategy is that your bookmarks are visible to others, meaning they have the potential of following the same sites you do. People that follow your sites can spread the bookmarks you create and as the popularity grows your site's traffic will grow, giving them the potential of any other social network's virality.
There is always the potential you will never draw significant traffic from social bookmarks directly, but that's okay as it is only half their purpose. The real beauty is the fact that you have control over a great link back to your site. As others follow your bookmarks they are also providing free one-way links from their own social bookmarking pages. So even if the traffic from the bookmarks is slow you have the added benefit of a linking campaign providing solid links to your site, increasing your site's ranking in the search engines.
Hopefully you can see the value and power of social bookmarks. Remember, while you don't want to base your SEO campaign on bookmarks you definitely do not want to leave them out.
The reason it has become a marketing strategy is that your bookmarks are visible to others, meaning they have the potential of following the same sites you do. People that follow your sites can spread the bookmarks you create and as the popularity grows your site's traffic will grow, giving them the potential of any other social network's virality.
There is always the potential you will never draw significant traffic from social bookmarks directly, but that's okay as it is only half their purpose. The real beauty is the fact that you have control over a great link back to your site. As others follow your bookmarks they are also providing free one-way links from their own social bookmarking pages. So even if the traffic from the bookmarks is slow you have the added benefit of a linking campaign providing solid links to your site, increasing your site's ranking in the search engines.
Hopefully you can see the value and power of social bookmarks. Remember, while you don't want to base your SEO campaign on bookmarks you definitely do not want to leave them out.
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