28.6.11

Facebook For Business

Facebook is a powerful marketing tool that businesses are now embracing as part of their advertising. It is a medium that cannot be ignored by business owners and is one that we all need to be aware of and know how to use.


Facebook is a powerful marketing tool that businesses are now embracing as part of their advertising. It is a medium that cannot be ignored by business owners and is one that we all need to be aware of and know how to use. The question that I often hear people ask is "Why should I use Facebook for my business?" As an online business owner of a gift boxes and hampers business, I am always looking for new ways to promote my business. Facebook is a social networking media that is a powerful tool used to communicate with people of all ages.


Facebook is free to use unless you choose to pay for an advertisement. By regularly sharing on your Facebook page, you'll end up with more people accessing your page, more subscribers (if they like what they see) and hopefully more paying customers. Facebook is a public site so you can link your Facebook page and your website, allowing easy access to both.


Your Facebook page can be personalized to reflect your business and who you are. How much personal information that you give out about yourself is entirely up to you but including some personal background helps to make your business more personable.
Facebook used to be the domain of Generation Y but is now being used by people of all ages. It is a place where you can build relationships with your existing customers and prospective customers. By "talking" to these people via your Facebook page, you can learn more about them and about what they want. This can then be used to change or vary your marketing and the services that you offer, which in turn will provide people with more of what they want.


In January 2011, Facebook had more than 600 million registered users so accessing business individuals that you may not have previously had access to is a real possibility. Beginning a conversation online with another entrepreneur can create business networks that are essential for all businesses, especially small businesses.


Facebook is relatively easy to navigate, negating the need for someone else to manage your page. You can share the management of your Facebook page with someone else using the administrator feature or you can manage it on your own. We've all heard the saying that "a picture speaks a thousand words," and Facebook is no exception. You can easily manage photo albums to showcase your individual products and promotions, thus enhancing your page.


A Facebook Business Page ensures your business presence on the web and is a tool that cannot be ignored. Your competition is using it and as with all tools that are available to promote your business, this is one more good idea that can help you to interact with your current customers and prospective clients.
Give it a go. After all, you've got nothing to lose.

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